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Hi, I'm Polly

In-house storyteller and content architect. I create pathways for businesses to connect with their audience. My expertise spans regenerative systems, climate, culture and emerging environmental solutions.

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ABOUT

 

Whether you're a cleantech startup looking to define your brand voice, an organisation seeking to communicate your sustainability journey, or you need help selling a service or describing a feeling - if you're lost for words and want to find a genuine voice for your business, I tell stories that matter.

Strategic Communications

I create cross-channel communications that speak strategically to every touchpoint. Give me your data, and I will craft accessible, compelling narratives that not only captivate but catalyse meaningful action and positive change across organisations. 
 

  • Content strategy development and implementation

  • Competitor research and positioning analysis

  • Data-driven content optimisation

  • Industry trend analysis and implementation

  • Internal communications strategies

  • PR press releases

Image by Florian Haun


I create cross-channel communications that speak strategically to every touchpoint. Give me your data, and I will craft accessible, compelling narratives that not only captivate but catalyse positive change across organisations. 
 

  • Content strategy development 

  • Competitor research and positioning

  • Data-driven content optimisation

  • Industry trends 

  • PR press releases

     

Digital + Social

Combining SEO expertise with creative concept ideation, I ensure that all digital communications align with your unique brand objectives while minimising your digital carbon footprint through regenerative design principles. 
 

  • SEO-optimised website content that drives loyalty

  • UX/UI copywriting

  • Technical SEO implementation (meta titles, structured data)

  • Platform-specific social content creation

  • Video scripts 

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Combining SEO expertise with creative concept ideation, I ensure that all digital communications align with your unique brand objectives while minimising your digital carbon footprint through regenerative design principles. 
 

  • Keyword research and optimisation

  • UX/UI copywriting

  • Technical SEO implementation 

  • Social content creation and management

  • Video scripts 

     

Brand + Voice

I create a guides to brand voice, including actionable tactics and best practices for digital channels. Verbal identity systems that drive recognition and engagement. As a consultant, I work with organisations to find their essence, always asking, ‘What needs to evolve here?’ 
 

  • Tone of voice development and guidelines

  • Brand messaging architecture

  • Manifestos and mission statements

  • Naming and tagline creation

  • Origin stories

  • Creative concept development

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I create a guides to brand voice, including best practices for digital channels. Verbal identity systems that drive recognition and engagement. As a consultant, I work with organisations to find their essence, always asking, ‘What needs to evolve here?’ 
 

  • Tone of voice development and guidelines

  • Brand messaging architecture

  • Manifestos and mission statements

  • Naming and typography analysis

  • Origin stories

     

Image by Arthur Yeti
Image by Arthur Yeti
Image by Arthur Yeti
Image by Hu Chen
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I apply journalistic sensibilities to pull the lead and thread a narrative. From punchy headlines that stop scrollers to meticulously researched white papers that establish thought leadership.
 

  • Headlines, taglines & CTAs that capture attention

  • Thought leadership articles and white papers

  • Podcast scripts

  • Newsletter and editorial pieces

  • Case studies and success stories

Short + Long-form


I apply journalistic sensibilities to pull the lead and thread a narrative. From punchy headlines that stop scrollers to meticulously researched white papers that establish thought leadership.
 

  • Headlines, taglines & CTAs that capture attention

  • Thought leadership articles and white papers

  • Podcast scripts

  • Newsletter and editorial pieces

  • Case studies and success stories

Projects

Image by Vijesh Datt

Project

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Project

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Project

Image by Ahmer Kalam

Project

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Short + Long-form

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